Sunderland PCT

Men are a difficult group to reach to discuss health issues. The Hetton team held events promoting bowel cancer awareness in working men’s clubs every night for a week during summer. The team used humour as a means of getting men talking about what many of them traditionally consider a taboo topic - their bowels. The team were able to share information about the signs and symptoms of bowel cancer working in partnership with Beating Bowel Cancer.

Go back to the case study listings